Vaynerchuk’s profile contains relevant content that focuses on his entrepreneurship, business leadership, and strategic marketing expertise. LinkedIn is the social media platform of choice for those looking to establish themselves as thought leaders in their business space.įor inspiration on how to write strong text posts, let's take a look at the LinkedIn profile of one of the platform’s most influential content creators, Gray Vaynerchuk. LinkedIn Post Ideas and Inspiration from Influencers They personalize your company and encourage people to engage at a whole new level. HubSpot writes their LinkedIn company updates with a goal in mind – for example, recruiting new employees.Ĭompany updates are a great way to let your followers get to know you better. Richard Branson creates compelling updates by sharing interesting tidbits with compelling videos. In the example below, Mohit Bhasin shares a photo gallery from an event that his company, KPMG, is a part of. If you can find a way to make company news visual and interesting, then it’s a great fit for LinkedIn. Posting photos of your company’s employees and activities adds a human element to your LinkedIn posts. Attractive and compelling photos taken at business events or at your offices can gain a lot of attention on LinkedIn. Sharing a photo is a great way to show off your company’s personality. Offering helpful advice and inspiration can make your posts stand out. LinkedIn is a hub for business thought leadership. Travis Bradberry gained 6,118 Likes and 118 comments in under 2 days by posting one simple sentence: Since it’s a professional network, keep your topics to subjects encouraging productivity, leadership, and professional success.Īnother way to approach this style of update is by offering a simple text quote that’s appropriate for your audience.Īward-winning author Dr. Simple posts that include leadership tips and tricks do well on LinkedIn. Given their easily digestible formatting, informative how-to and list-style posts do well on LinkedIn. Marketing guru Neil Patel has built an empire around the type of B2B how-to style posts that do well on LinkedIn. The same study found that how-to and list-style posts receive the most attention. Consider publishing how-to and list-style posts exclusively on LinkedIn.Īccording to a recent study, LinkedIn posts between 1,900 and 2,000 words in length perform best and gain the greatest number of views, likes, comments, and shares. Publishing content directly to LinkedIn bypasses your blog and website but offers more visibility on the social channel. By sharing them, your business’s LinkedIn page can become a go-to source for that information. LinkedIn users are often looking for industry updates and news. This makes it an ideal platform for sharing research-based case studies, reports, and whitepapers.įor example, Aleranyx IT Services shared an industry report to engage their LinkedIn audience. LinkedIn is a business-to-business platform with users actively looking for content related to their industry. SEO expert Rand Fishkin shares content from his blog on LinkedIn by including the blog post’s link, as well as a personalized comment on what it’s about.Īmplify the reach of your blog by promoting articles on LinkedIn. Check to be sure the thumbnail looks great.Shorten the URL with Bitly or a similar app.Introduce the post with a personal comment.When sharing blog content on LinkedIn, be sure to: Sharing your blog posts on LinkedIn is a great way to increase your reach, build brand awareness, and spark engagement. Looking for a social media expert for help with your LinkedIn presence? Connect with top social media agencies on The Manifest. Here are the 6 types of content you should be sharing on LinkedIn. We’ll also share some secrets about what doesn’t do well, and conclude with a few tips on how to make your content stand out. In this article, we’ll show you 6 types of content that do well on the platform. LinkedIn’s focus on business often leaves newcomers unsure of how to post and interact on the platform. The social channel is different because of its business-to-business (B2B) nature. It’s also an opportunity to share your company culture with potential new customers and recruits. LinkedIn is an excellent platform for building an engaged audience and a reputation as a thought leader in your industry. About 45% of readers are company managers, VPs, CEOs, or other senior management. Over 1 million publishers contribute more than 130,000 posts a week. LinkedIn is a popular, business-to-business (B2B) social networking channel for professionals.
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